About Frolics Fashion

When I started FROLICS, I wasn’t trying to build another fashion label.

I was trying to build a language of expression. Fashion today often feels like noise — trends recycled, emotions ignored. But for our generation, clothes are more than what we wear; they’re how we speak when words fail. FROLICS was born from a belief that expression is the new luxury .That self-awareness, emotion, and individuality are what truly set us apart. We’re not here to dress people up — we’re here to help them show up as who they really are. Every collection starts from a feeling — not a season. Our first drop explores the darker emotions most people avoid: sadness, anger, loneliness. Because true confidence doesn’t come from pretending to be fine; it comes from owning what’s real. We’re building India’s first fashion house that bridges culture and emotion — where traditional depth meets Gen Z honesty, and where style becomes a mirror for your inner world.

FROLICS isn’t just clothing.It’s a reminder:

Don’t wear who you’re expected to be.Wear who you actually are.

— Vaishvik Waghe, Founder, FROLICS

Dress Beyond Ordinary.

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